every good idea
starts as a scribble
dup.lab is dup.agency's backyard — where we fail fast, test without clients and turn loose ideas into products. Some became nutrk, swtchr, polr. Others became lessons.
— rev. 2026 —
we spend all day solving other people's e-commerce. the lab is where we build what we want.
No briefing, no client deadlines, no locked scope. The lab is where curiosity becomes a commit and we find out where it leads.
There's only one rule: treat everything as a draft. While it's a scribble, you can erase it, flip it inside out and start over — no regrets.
What works earns its color and becomes a product. What doesn't becomes a lesson — and never an excuse.
products
that earned their color
hover over them — the sketch fills in. ✐
from scribble
to product
scribble
Every idea starts on a napkin — or a messy Figma at 2am. If it survives breakfast, it moves forward.
prototype
Build fast, break fast, learn fast. Ugly and working beats pretty and on paper.
beta
Ship it before it feels ready. The people using it decide what stays, what changes and what dies.
product (or drawer)
What works earns its color and becomes a real product. What doesn't becomes a lesson saved for the next one.
behind the scenes
sketches that might become products. or not. 🤷
codename: dashboard
status: scribble
codename: creative hub
status: prototype
is the idea out
of the ordinary?
better to experiment
An unconventional project, an out-of-the-box idea, a crazy experiment nobody else would take on — that's exactly where the conversation gets good. Let's prototype together.
let's scribble!